By: G Bennie Bravo Johnson, I
Yan Bin, Senior Editor of the Hunan Daily Newspaper of Hunan Province in China, has charged Liberian Media envoy to China to make use of chat-GPT to enhance their efficiency and effectiveness in the newsroom.
Speaking Sunday, August 10, 2025, at the Seminar on Media Communication Capacity for Liberian Journalists, held in Changsha – China, the Hunan Daily Newspaper Chief admonished media professionals to use the cutting-edge forms and distinctive creativity that are required to fully utilize various new media technologies throughout the editorial process to transform reporting methods and innovate presentation formats.
“Good works that naturally attract traffic are technically advanced and creatively unique. With cutting-edge forms and distinctive creativity, media professionals are required to fully utilize various new media technologies throughout the editorial process, transform reporting methods, innovate presentation formats, and emphasize creativity, visualization, new technologies, and multi-disciplinary collaborative production.”
The Senior Editor of the Hunan Daily encouraged journalists to embrace ChatGPT, adding that ChatGPT cannot replace “Human Journalists” because they are unable to conduct on-the-ground reporting, lacks human critical thinking ability; cannot obtain exclusive news and as well does not possess human emotions.
However, warned that, without proper use, CHAT-GPTmay produce fake news that may lead to ethical misconduct, threaten personal privacy that may cause abuse of intelligent recommendation algorithms that may bring profound negative impacts to the media industry ecosystem.
Meanwhile, Editor Bin asserted that with the development of technology, especially the implementation of 5G technology, real-time content will become popular on a large scale, and mobile live broadcasting will enter a rapid growth channel. Adding that from vertical live broadcasting dominated by PGC to pan-life live broadcasting under the explosion of UGC live broadcasting for all people is gradually becoming a trend.
In furtherance, he asserted that in the new media era, completing the production of a work is only the first step, but to achieve real influence, 80% of the effort lies in subsequent dissemination.
“From quality content to viral hits, channel support and user interaction are crucial. Besides fully leveraging the simultaneous broadcasting advantages of the media group’s own matrix. It is also essential to vigorously utilize the dissemination power of central media, major portals. commercial social platforms, and influential key opinion leaders (KOLs), including seeking endorsements from supervisory agencies, to extend the coverage and reach of the report.
Forming interaction with users is key. Interactivity is a core keyword in new media. Turning Consumers into content creators requires resonance between content and users, with comments and shares are the two most important forms of engagement.”
Meanwhile, the Director of the International Communication Center of Changsha Daily Rao Li averred that journalists must embrace technology – adding that technology determines how journalists work. “We don’t have a choice to make when it comes to the use of technology. Technology determines how we work.”
She intoned that traditional media is not the only platform people rely on for information, as there are many other platforms driven by technology. Therefore, traditional media must adjust to the pressing reality of technology.
