By Vaye Abel Lepolu
Capitol Hill, Monrovia – The Senate Committee on Information, Broadcasting, Culture and Tourism on Thursday held the confirmation hearing of Princess Cooper, nominee for Executive Director of the Liberia Tourism Authority (LTA), during which she presented an ambitious vision to transform Liberia into a competitive global tourism destination.
Cooper, who described Liberia as “one of the most beautiful but untapped countries in the world,” told lawmakers that her priority is to “awaken the sleeping giant” by launching nationwide tourism education, rebranding Liberia’s image, and showcasing the country’s natural and cultural assets to the world.
She explained that the strategy begins with sensitizing Liberians about the economic benefits of tourism and repositioning the nation through storytelling, highlighting historical sites, natural wonders, and indigenous heritage. “We must tell the Liberian story ourselves,” she said.
Gbarpolu County Senator Botoe Kanneh, the first to question the nominee, asked what mechanisms she would implement to attract tourists. Cooper outlined plans to partner with travel agencies, strengthen stakeholder collaboration, and present Liberia as a destination of choice across international platforms.
Senators stressed the need for critical infrastructure, particularly lodging facilities in rural counties where attractions exist. Cooper assured the Committee that infrastructure development forms part of the LTA’s strategic plan. She pledged to work with donors, government partners, and local entrepreneurs to support the construction of guest houses, hotels, and tourism centers.
On county representation, Cooper clarified that she has visited several regions, including Grand Bassa, Lofa, Bong, and Grand Kru, adding that a full audit of Liberia’s tourism sites will be conducted once she assumes office.
The nominee also emphasized her background in finance and hospitality, noting her experience with tourism initiatives, cultural events, and engagements with experts from The Gambia, Ghana, and Nigeria to study best practices.
Cooper confirmed that all existing tourism-related staff from the Ministry of Information will transition to the new Authority once office space is secured, in accordance with the LTA Act.
She concluded by assuring lawmakers of her commitment to institutional development, strategic planning, and sector-wide reforms aimed at elevating tourism as a major revenue driver for Liberia.
