–Through “My Customer, My Boss” Initiative
MONROVIA, LIBERIA — Orange Liberia on Monday carried its “My Customer, My Boss” initiative beyond traditional customer engagement, bringing appreciation directly to the doorsteps of long-standing customers across the country.
Orange Liberia employees fanned out across Montserrado, Lofa, and Maryland Counties, under the theme “Orange Is Here and We Care”. They visited customers at their homes, workplaces, businesses, and places of daily activity to recognize and celebrate their years of loyalty to the Orange brand.
The initiative turned an ordinary working day into an emotional celebration for customers who were surprised to see Orange teams arriving with gifts, appreciation, and a simple but powerful message: “Thank you for staying with us.”
For Orange Liberia, the visits meant more than giving gifts. They offered an opportunity to listen directly to customers, understand their experiences, receive honest feedback, and gain valuable insights into how the company can improve its products and services.
The face-to-face engagements created moments of genuine human connection between Orange employees and customers, allowing conversations that went beyond transactions and technology.
Customers expressed deep appreciation for the initiative. Many described the visits as unexpected, meaningful, and a strong demonstration that Orange Liberia values them beyond their everyday use of its services.
For some customers, the arrival of an Orange team at their workplace or home brought a profound sense of pride. They were not simply receiving a gift; they were being recognized.
For Orange, the emotional reactions underscored the power of personal connection in an increasingly digital world. Orange Liberia chose to return to something simple and deeply human—showing up, especially at a time when most customer interactions happen through phones, applications, websites, and digital platforms.
Moreover, the initiative also reinforced Orange Liberia’s broader commitment to placing customers at the center of its business. Customers received a platform to share what they value, what they expect, what challenges they experience, and what they would like Orange to do better, through “My Customer, My Boss@.
While the gifts brought smiles, the most significant gift may have been the visit itself.
For many customers, the personal gesture communicated a message that a text message or promotional campaign cannot always deliver: “We see you. We appreciate you. And your voice matters.”
